1. Hostroo

2. Hello Guest

3. Pass the Keys

4. GuestReady

5. Smarthost

6. Houst

7. StayinLondon

8. City Relay

9. UpperKey

10. Nestify

Are you thinking of renting out your London home on Airbnb? 

Short-lets done the right way in London will often earn you more than traditional long term rentals, especially in places like Shoreditch, Camden, Kensington, South Bank and dozens of other areas. What makes the difference is how they’re managed.

But who should you trust to manage it - to actually grow your returns safely & compliantly?

Below we run through the 10 best Airbnb management companies that focus on London - each with their pros and cons so you can make an informed decision.

1. Hostroo

First up: Hostroo. Full disclosure - we're the authors, but we’ve earned this top spot and continue reading to find out why. We’ve also thrown in some clear cons of the service we provide.

We believe that making maximum returns from your London property should be easy, hassle-free & compliant. Whether you’re a portfolio landlord or just getting started, our team takes care of everything - securing the highest paying guests, handling maintenance, and ensuring your property stays in top shape.

Here’s some of the few reasons many London landlords have switched over to using Hostroo:

Hostroo’s new ‘Hybrid Earnings Model’ has enabled many landlords make up to 2x more from your property 

Hostroo keeps things simple but smart. Instead of chasing only short Airbnb bookings, they are one of the few companies that use a unique hybrid approach that puts high value 1 - 4 month bookings front and centre, and then fills any remaining gaps with shorter premium stays. This mix creates a strategy that’s both high-performing and low-stress.

Here’s why the new way of doing short lets works so well in London:

✔ You stay safely within London’s 90-day rule

Many hosts accidentally fall foul of this rule by relying too heavily on short nightly bookings. Hostroo avoids the problem entirely by making longer premium stays the priority. Shorter bookings only fill the leftover days, so your property stays compliant without you having to keep track or worry.

✔ Occupancy rates stay incredibly high (90-100%)

London has huge demand for mid-term stays - relocators, corporate bookers, digital nomads, people between moves, and international visitors who need a place for a few months but are happy to pay premium prices for the privilege. By tapping into this demand first, Hostroo can keep your calendar consistently full. Short stays are used for the peak seasons and simply help plug tiny gaps, so you rarely see empty nights.

✔ You earn more overall-steady income + premium rates

Longer stays bring predictable, stable monthly income. Short bookings bring higher nightly rates when they make sense. Together, they create a well-balanced earning strategy that pulls in more revenue than relying on one type of guest alone.

✔ Less wear and tear on your property

Short stays mean constant check-ins, check-outs, cleaning cycles, and a higher risk of accidental damage. With Hostroo’s Hybrid Earnings Model, most guests stay for weeks or months at a time. That means fewer turnovers, gentler use of your home, and lower maintenance costs.

✔ Fewer neighbour complaints and building issues

Neighbour concerns almost always come from constant guest turnover and noise from frequent arrivals. Longer stays reduce the foot traffic a lot. Your property feels more like a stable home than a revolving-door hotel - which keeps your neighbours happy and avoids complaints and issues from the council.

✔ You avoid the legal headaches of long-term tenants

With shorter mid-term stays from individuals and corporations, Hostroo’s guests are not classified as tenants, so you’re not tied to strict tenant rights, fixed-term contracts, or complicated eviction rules. You get flexibility and control without giving up consistent occupancy.

Here are some real client results to show you what’s possible with the ‘Hybrid Earnings Model’ (Results can be lower/higher depending on area and property type)

Want to learn more? Have a quick no-obligation chat and see how we can maximize your property earnings: Find out more.

Direct Bookings & Partner Network: The Secret Weapon Behind the High Occupancy

Hostroo doesn’t just rely on Airbnb or other listing platforms. They work directly with relocation agencies, corporate housing partners and insurance companies to bring in reliable guests - especially during slower seasons.

Here’s what this adds to the mix:

✔ A steady flow of bookings all year long

When the Airbnb market gets quiet or competition spikes, these partnerships keep your calendar full.

✔ Lower fees and more take-home earnings

Airbnb charges up to 15.5% commission on all bookings, this ends up being thousands of pounds over the course of a year. Hostroo’s direct bookings cut out a big chunk of platform fees. That means more of the nightly rate ends up in your bank account, not Airbnb’s.

✔ More repeat stays and high-quality guests

Relocation and corporate guests tend to stay longer, return more often, and treat properties with respect. The more high-quality repeat guests you have, the smoother everything becomes.

Key features: 

Flexible contracts - With the option of no long-term lock-ins; you stay in control.

No hidden fees - We never surprise you with hidden fees. Everything is transparent from day one.

Hotel-standard cleaning & property inspections - Professional cleaning, fresh bedding and towels, and regular inspections keep your property guest-ready at all times.

London experts - We know the city, its hotspots, and what guests expect, so your property is always competitive.

Compliance & risk management - we keep your property up-to-date with all London regulations, including the 90-day rule.

Transparent earnings reports - detailed, easy-to-read reports give you full visibility into bookings and income.

What London Landlords are saying about us

 "The property has been super popular… it’s been booked up all the time. I had no idea that it would be booked for this long and generate this level of income. You just came in and filled every single space - it was amazing." - Rosie, Nutritionist, West Kensington, London

"Without having you on board, we wouldn’t have had these longer bookings you’ve generated and enabled us to have these much longer bookings than we would have had otherwise."

"It’s a win for everyone… just that stable flow of one person and a bigger booking." - Lizzie, Management Consultant, Atlanta, United States

 "You’ve just made the whole transition for me super flawless… you take away the guest pain so I can get on with my life and work." - R.Millan, Public Speaker, Kensington, London

"Being on the other side of the world, nothing’s felt burdensome. You keep us informed at the right time and respond whenever there’s a question." - E.A, Sydenham, London

Want to learn more? Let’s have a quick no obligation chat and receive an earnings estimate. Get a free quote.

Pros of using Hostroo

1. Higher, more reliable earnings - their Hybrid Earnings Model boosts average monthly income versus pure short-let strategies.

   
   

2. Hands-off, compliant management - In addition to full property maintenance, Hostroo carries out proactive maintenance with regular, scheduled inspections of every area - catching and fixing minor issues before they escalate, which reduces guest problems and avoids expensive repairs down the line.

Cons of using Hostroo

1. Better suited to long-term minded investors - landlords who want frequent personal use of the property may find the longer bookings less flexible.

   
   

2. Fewer blockbuster nights - They’re not the right fit if you want to chase every single high-night weekend at the expense of steady monthly income.

2. Hello Guest

Hello Guest is a UK property management firm that specialises in short-term lets, holiday rentals and longer-term tenancies. They provide end-to-end management designed to lift owners’ returns while taking the day-to-day hosting work off your plate. A seasoned team looks after every operational detail so owners and guests both enjoy a smooth, worry-free experience.

Key benefits

• Stronger earnings: Hello Guest uses targeted strategies to increase occupancy and maximise rental income - some owners have reported revenue improvements of up to 229% compared with conventional letting.

• Choose the level of service you want: A range of management packages lets owners pick what they need, from basic guest messaging to a full hands-off solution.

• Clear, competitive fees: Management charges start from 12%, and there are no obligatory long-term contracts, so pricing is straightforward and flexible.

Key features

• Guest handling & vetting: The team manages all guest enquiries, bookings and screening to keep standards high and stays reliable.

• 24/7 assistance: Owners and guests have access to round-the-clock support for peace of mind and fast issue resolution.

• Cleaning & upkeep: Professional cleaning and maintenance are coordinated to keep properties in top condition between stays.

• Listing optimisation: Listings are upgraded with professional photography and compelling descriptions to improve conversion and attract more bookings.

• Multi-channel advertising: Properties are promoted across major platforms - including Airbnb, Booking.com and Vrbo - to expand reach and reduce vacant nights.

With a solid presence in the UK market and a customer-first approach, Hello Guest positions itself as a dependable partner for property owners seeking efficient, profitable management.

Pros of using Hello Guest

1. Meet-and-greet service - in-person check-ins and handovers to welcome guests and reduce early-stay issues.

2. Multi-platform distribution - they advertise listings across multiple OTAs and channels to maximise visibility and bookings.

Cons of using Hello Guest

1. Large national operator - not London-exclusive. Owners in competitive London micro-markets may get a more “one-size-fits-all” approach rather than finely tuned local optimisation.

2. Marketing claims can overpromise - strong guarantees about occupancy, compliance and income are headline-friendly but might not materialise everywhere; results still depend heavily on property quality, location, seasonality and upfront preparation costs, so treat blanket claims with caution.

3. Pass The Keys

Pass the Keys is a UK-based full-service short-let and holiday-let management company that has been streamlining hosting for homeowners since 2015. Born from a need to simplify short-term rental management, the business has grown into a network of 70+ franchise partners operating across the UK, Spain and Northern Ireland.

Key benefits

• True local know-how: Each listing is run by a local, independent franchisee with hands-on property experience, so owners get a personalised service rooted in local market knowledge.

• Proven guest satisfaction: Pass the Keys is known for consistently high guest ratings and many five-star reviews across Trustpilot, Airbnb and Google - a sign of reliable service and happy guests.

Key features

• End-to-end property care: From professional cleaning and laundry to maintenance co-ordination, the team keeps properties guest-ready and offers flexibility for owners who want to take some bookings themselves.

• Full guest management: The company handles guest selection and verification, provides a digital welcome guide, and offers 24/7 guest support to resolve issues quickly.

• Listing and revenue optimisation: Professional photography, crafted listings, dynamic pricing and multi-platform distribution (Airbnb, Booking.com, VRBO, etc.) mean better visibility and higher occupancy.

• Owner portal for transparency: Property owners can view upcoming reservations, financial statements and after-clean photos via a simple online portal, keeping them informed at every step.

With its franchise model, local focus and emphasis on quality, Pass the Keys offers a straightforward, hands-off option for homeowners who want to maximise short-term rental income without the day-to-day hassle.

Pros of using Pass The Keys

1. Local franchise owners = local market knowledge.

   
   

2. Listings marketed across multiple platforms to boost visibility.

Cons of using Pass The Keys

1. Franchise inconsistency - service quality and operator expertise can vary widely by location, so two neighbouring owners may get very different outcomes depending on their local franchisee.

   
   

2. Fees & terms are localised and can be higher than headline messaging - some local pages show 20-25% commission and services are “confirmed by local account manager”, meaning net take-home and package details can be opaque and variable.

4. GuestReady

GuestReady is a technology-led hospitality operator that manages short and mid-term rental properties. Established in 2016 and based in Trogen, Switzerland, GuestReady runs operations across a number of countries - including the UK, France, Portugal, the UAE, Malaysia and Hong Kong. Their goal is simple: help owners get the most from their rental assets while removing the everyday headaches of hosting.

Key benefits

• Higher rental returns: GuestReady uses dynamic pricing and targeted marketing to boost visibility and occupancy, with potential increases in rental revenue of up to 60%.

• All-in management: They provide a complete management package - guest communications, cleaning, maintenance and ongoing price optimization - so owners can earn passively without handling daily tasks.

• Global footprint, local know-how: Present in 35+ cities across seven countries, GuestReady blends international systems with local market insight to manage properties effectively in different regions.

Key features

• Multi-platform distribution: Properties are listed widely - on Airbnb, Booking.com and GuestReady’s own channels - to maximise reach and booking opportunities.

• Professional listing assets: They supply high-quality photography and crafted property descriptions to showcase listings and improve conversion.

• Round-the-clock guest support: GuestReady handles guest enquiries, check-ins and check-outs 24/7, delivering a smooth stay experience and fewer headaches for owners.

• Cleaning and maintenance coordination: Regular housekeeping and maintenance services are arranged to keep properties in top condition and boost guest satisfaction.

• Transparent, commission-based pricing: Fees are charged as a percentage of rental income, typically starting from 12%, depending on the property type and location.

By combining technology with hands-on management and local expertise, GuestReady provides a streamlined option for property owners who want to maximise returns and simplify hosting across multiple international markets.

Pros of using GuestReady

1. Professional onboarding (photos + listing creation). - GuestReady’s onboarding includes a paid setup (photo shoot, listing creation, property visit).

   
   

2. Proprietary ops tech (RentalReady) for scaling and reporting. - they advertise their own platform to handle pricing, operations and owner reporting.

Cons of using GuestReady

1. Headline “from” fees hide real cost differences. - pricing pages show commission varies by market and onboarding/add-ons, so owners often face higher-than-expected effective fees.

   
   

2. International scale can dilute local focus - a disadvantage in London micro-markets. - GuestReady operates across multiple countries (7+), which brings scale but risks cookie-cutter processes, stretched local contractor capacity and less finely tuned pricing/marketing for hyper-competitive London neighbourhoods.

5. SmartHost

Smarthost is a London-based property manager that handles short-, mid- and long-term rentals. Launched in 2016, the company has overseen more than 100 bookings across a number of properties, combining hospitality know-how with tech-driven tools to boost returns and simplify hosting.

Key benefits

• Higher rental yields: Smarthost’s mixed-length letting model (short, medium and longer stays) can lift rental income - in some cases delivering up to 40% more than traditional long-term letting.

• Full-service management: They take care of everything from listings and guest communications to cleaning, maintenance and price optimisation, so owners can earn without the day-to-day workload.

• Aligned, transparent fees: Operating on a commission basis, Smarthost’s charges typically start from 12% of rental revenue (varies by property and location), aligning the company’s incentives with owners’ results.

Key features

• Multi-channel distribution: Properties are listed across major booking platforms, including Airbnb and Booking.com, to maximise visibility and reduce vacant nights.

• Professional listing assets: The team supplies high-quality photography and crafted property descriptions to make listings stand out and convert browsers into bookings.

• Smart pricing technology: Advanced, dynamic pricing systems adjust rates according to demand and market conditions to improve occupancy and revenue.

• 24/7 guest support: Smarthost manages guest queries, check-ins and check-outs around the clock, delivering a smooth stay and fewer owner headaches.

• Cleaning and maintenance coordination: Regular housekeeping and maintenance are organised to keep properties guest-ready and encourage repeat bookings and positive reviews.

By marrying personalised service with technological optimisation, Smarthost offers London property owners a straightforward route to higher returns and a lower-stress hosting experience.

Pros of using SmartHost

1. In-house cleaning team - they advertise skilled, in-house housekeeping to keep properties guest-ready.

   
   

2. Guaranteed fixed-rent option - they offer a rent-guarantee product that pays a fixed monthly sum even if the property is empty.

Cons of using SmartHost

1. “From 12%” is a headline - real costs vary and extras add up. Their pricing starts “from 12%” but commission depends on property/profile and extra services are priced on request, so owners often face higher effective fees than the simple headline implies

   
   

2. Large-scale operation risks impersonal service and stretched local resources. Smarthost promotes managing thousands of stays and 2,300+ properties; that scale can mean standardised processes, dependence on centralised teams and local contractors, and variability in on-the-ground responsiveness or quality.

6. Houst

Houst is a prominent short-term rental management company founded in 2015. They focus on running short-let properties across major booking sites like Airbnb and Booking.com.

Key benefits

• Higher rental returns: Houst’s pricing engine - refined from managing over 1,000 bookings - can help hosts increase their rental income by up to 30%.

• End-to-end management: The company offers a full-service package covering everything from listing setup and guest communication to cleaning, maintenance and ongoing price optimisation, so owners can earn passively.

• International reach with local insight: Present in 19 cities worldwide, Houst pairs global systems with on-the-ground market knowledge to manage properties effectively across different locations.

Key features

• Multi-platform distribution: Listings are published across several major channels, including Airbnb and Booking.com, to widen reach and improve booking potential.

• Professional listing assets: Houst supplies high-quality photography and carefully written listing descriptions to help properties stand out and convert more viewers into guests.

• 24/7 guest support: The team handles guest enquiries, check-ins and check-outs around the clock, providing a smooth guest experience and reducing owner involvement.

• Cleaning and maintenance coordination: Regular housekeeping and maintenance services are arranged to keep properties in excellent condition and maintain strong guest reviews.

• Transparent commission model: Fees are charged as a percentage of rental revenue, typically starting from 12%, depending on the property type and location.

By combining technology-driven pricing with comprehensive, hands-on management, Houst provides a streamlined option for property owners seeking to maximise income and simplify short-term letting across multiple markets.

Pros of using Houst

1. Multi-platform distribution - Houst lists properties on Airbnb, Booking.com, Vrbo and Houst Direct to maximise reach.

   
   

2. In-house ops & cleaning tech - they run a dedicated housekeeping app and in-house operational tools to manage cleans, photos and onboarding at scale.

   
   

Cons of Houst

1. Franchise/partnership model creates inconsistent local delivery - Houst actively promotes franchise/partnership expansion (prospectus & partner pages). that growth model brings enterprise tools and scale, but it also means service quality, contractor reliability and local market expertise can vary by operator - owners may get different results depending on which franchise/partner runs their patch.

   
   

2. “From 12%” headline is misleading - real fees and earnings vary (12–18%+ depending on market/contract) - the site advertises commissions “from 12%” but regional pages and marketing show 12–18% (and franchise/partner materials reference different commission structures), so advertised earnings and take-home can be lower than the headline implies once contract length, add-ons and local pricing are factored in.

7. StayInLondon

StayInLondon is a boutique London-focused property management specialist that puts personalised service ahead of scale. Launched in 2016, the team runs a compact portfolio so every property gets hands-on attention.

Key benefits

• Local, personal service: Because they deliberately keep the business small, owners get direct contact (phone or WhatsApp) with the people handling their home - not a call-centre.

• Proven track record: Operating since 2016, StayInLondon emphasises steady financial performance and continuity - useful if you want a manager who’s still around when markets shift.

• Rapid on-the-ground response: Based in central London, the team can respond quickly when needed - sometimes within minutes.

• Hands-on property care: Monthly checks, meter reads, mail pickup and small tasks are all part of the service, so owners who live elsewhere still have confidence their home is looked after.

Key features

• Listing & marketing across major channels: Properties are promoted on Airbnb, Homelike, Booking.com, Vrbo and relevant longer-term sites (Rightmove, OpenRent, Zoopla) to widen exposure and capture different guest types.

• Professional photography & listings: High-end photos and carefully written descriptions are used to make listings stand out and convert browsers into bookings.

• Manual pricing optimisation: Pricing is actively managed by people (not solely algorithms) to squeeze more yield from each booking period.

• Guest management & vetting: 24/7 guest support, identity checks, refundable damage deposits when needed, and optional meet-and-greet key handovers ensure stays run smoothly.

• Cleaning, linen & quality checks: Trained housekeeping staff follow detailed checklists and take before/after photos to maintain standards and spot damage early.

• Premium guest amenities & insurance partnerships: Premium supplies are provided to improve guest experience, and an insurance arrangement means cover is linked to occupancy days.

  
  

Owners often pick StayInLondon for the combination of their experience & direct communication. 

Pros of using StayInLondon

1. London-focused, boutique operator - positions itself as a small, hands-on London specialist.

   
   

2. In-house housekeeping & guest support - advertises hotel-standard cleaning and 24/7 guest/maintenance cover.

   
   

Cons of using StayInLondon

1. Inconsistent pricing messaging - owners may pay more than the “from” lines imply. Some pages advertise “from 12% + VAT” while other guidance on the site and blog puts typical London commissions at 15-25% (and full-service figures are higher). That mixed messaging makes it hard to know your true take-home without careful contract review.

   
   

2. Boutique scale = limited contingency and local capacity risk. Staying intentionally small gives personalised service, but it also could mean fewer fallback teams/contractors and less resilience during spikes of demand, major maintenance problems or multiple simultaneous incidents - owners needing large-scale or highly resilient operations may find the capacity constrained.

8. City Relay

City Relay is a London-based property management company that focuses on flexible letting - blending short, mid and long stays to make the most of each property.

Key benefits

• Better yield through flexible letting: City Relay mixes longer and shorter lets to improve occupancy and overall return.

• Dedicated, local support: Each property gets a named account manager and hands-on coordination, giving owners a single point of contact for day-to-day issues.

• Clear visibility via tech: Owners can monitor performance and finances through City Relay’s management platform (Opago), so you see what’s happening with bookings, income and upkeep.

Key features

• Guest handling & vetting: The team manages enquiries, guest checks and payments to help keep stays safe and reliable.

• In-house cleaning & maintenance: City Relay provides in-house services to keep properties clean and guest-ready between bookings.

• Listing optimization: Properties are marketed with professional photos (including 3D walkthroughs) and are published across major channels - Airbnb, Booking.com, Rightmove, Zoopla and others - to increase visibility.

• Price & occupancy management: The company uses managed pricing and booking strategies to aim for high occupancy and good guest ratings.

• Compliance & sustainability focus: City Relay highlights regulatory compliance and sustainability practices as part of its service offering.

With a strong London focus, a tech-enabled owner portal and a hands-on account team, City Relay presents a straightforward option for property owners who want a managed, flexible letting service without the daily hassle. 

Pros of using City Relay

1. Owner dashboard & reporting tools - provides landlords with access to performance data, bookings and earnings in one place.

   
   

2. In-house cleaning & linen service - they operate their own housekeeping and linen operations rather than outsourcing everything.

Cons of using City Relay

1. Fee add-ons that eat into returns - beyond headline commissions there can be one-off setup charges, admin fees or deducted costs (cleaning adjustments, damage handling, guest refunds) that materially reduce your net income unless you scrutinise the contract.

   
   

2. Not a short-let-only specialist - City Relay operates across short, mid-term and long-term rentals, which means short-let performance is not their sole operational focus. While this diversification suits some landlords, the long-term rental focus can dilute specialist expertise in dynamic pricing, guest optimisation and rapid turnover - areas where firms like Hostroo, Houst or SmartHost shine.

9. UpperKey

UpperKey is a property management company specialising in short- and mid-term rentals, offering a guaranteed-rent / rent-to-rent style service where the company effectively becomes the tenant and manages the property on the owner’s behalf.

Key benefits

• Guaranteed, predictable income: UpperKey offers a fixed rent arrangement, removing vacancy risk and providing reliable payments for a set period.

• Access to varied guest types: By combining short lets, corporate stays, and mid-term bookings, the model aims to increase yields compared with standard long-term lets while maintaining high occupancy.

• Urban and international reach: Operating in multiple cities, including London, UpperKey focuses on major urban markets to maximise rental opportunities.

Key features

• Full-property management: The team handles furnishing, listing setup, guest vetting, key handling, cleaning, and routine maintenance, so owners don’t need to manage operations themselves.

• Guaranteed-rent contracts: Owners can opt for fixed-rent agreements with upfront payments and set terms, reducing income volatility.

• Multi-channel marketing: Properties are promoted across tourist and corporate channels, including platforms like Airbnb, Booking.com, and corporate booking networks, to reach a wide range of guests.

• Owner support and onboarding: UpperKey provides setup guidance, compliance advice, and operational handover to help owners prepare properties for short- and mid-term rental.

UpperKey is a practical solution for property owners seeking stable rental income without managing listings themselves, particularly for those who prefer a guaranteed-rent model over handling seasonal occupancy fluctuations.

Pros of using UpperKey

1. Full-service holiday-let management - UpperKey handles guest communication, booking management, cleaning, laundry and property maintenance so landlords don’t have to manage day-to-day operations.

   
   

2. In-house cleaning & linen service - they operate their own housekeeping and linen operations rather than outsourcing everything.

Cons of using UpperKey

1. Company scale and international footprint may lead to uneven service quality or misaligned incentives - because UpperKey operates across many cities and countries, service standards (cleaning, maintenance, guest vetting) may vary by location, and global scale might dilute focus on local-market dynamics that matter for a London property.

   
   

2. Potential conflict of interest between guaranteed-rent and short-let management - UpperKey offers both guaranteed-rent deals and Airbnb/holiday-let management, so there’s a real risk they could steer landlords toward the guaranteed-rent option when it better suits the company’s risk profile rather than maximising the landlord’s revenue. Landlords should demand clear, comparative earnings models, transparent fees and exit terms - and seek independent quotes to verify they’re being offered the best option.

10. Nestify

Nestify is a UK-based short- and mid-term rental management company that handles everything from marketing and guest communications to cleaning, check-in, and maintenance. They offer a full-service solution for hosts.

Key benefits

• Higher potential income: Nestify uses flexible letting and pricing optimisation strategies to increase rental returns compared with standard long-term lets.

• Hands-off hosting: The team manages guest messaging, 24-hour check-in, housekeeping, linen, and restocking, so owners don’t need to be involved in day-to-day operations.

• Support for remote owners: Nestify works with clients who live overseas or travel frequently, providing clear communication and operational handover to ensure peace of mind.

Key features

• End-to-end management: From listing creation and professional photography to guest vetting, payments, and check-out, Nestify handles the full hosting lifecycle.

• Flexible pricing & packages: Owners can choose plans tailored to their goals and property profile rather than a one-size-fits-all contract.

• Cleaning, maintenance & guest care: Regular housekeeping, linen services, and prompt maintenance responses keep properties guest-ready and help maintain positive reviews.

• Compliance guidance: Nestify provides advice on local short-let regulations, including the 90-day rule in London, helping owners stay compliant.

Nestify provides a straightforward, operationally focused service for hosts who want to maximise income through flexible letting while avoiding the usual hosting headaches.

Pros of using Nestify

1. Competitive headline rates with commitment options - Nestify advertises “FROM 12%” (and lower rates for 12-month commitments), which can be attractive for hosts willing to commit.

   
   

2. Tech + human ops: owner dashboard, dedicated manager & 24/7 support - they offer a host dashboard, a dedicated property manager/price analyst and round-the-clock guest service.

   
   

Cons of using Nestify

1. Confusing / inconsistent fee messaging - site pages show different starting figures (e.g. “FROM 12%” vs “we start from 15%+VAT with a 1 year commitment” / 20%+VAT without), so the real commission you’ll pay depends on location, bedroom count and contract - headline rates can be misleading.

   
   

2. Nestify’s national focus may dilute their London-specific expertise. Their site mentions mixing short- and mid-term stays, but gives little concrete detail on how they manage London rules (like the 90-day limit) - landlords should ask for clear, local compliance steps before signing.

Conclusion: Best Airbnb Management in London

For the best Airbnb management in London that protects your investment, keeps you compliant, and actually grows your returns? Choose a specialist partner who prioritises mid-term demand, direct bookings, and total pricing transparency - not just listing it on Airbnb & Booking.com and accepting whatever bookings come.

Why use a London-specialist management partner?

• Stay compliant with the 90-day rule & keep occupancy high. Prioritising 30-90 day stays avoids enforcement risk while filling the calendar in off-peak months.

• Diversify away from online booking sites. A direct-booking and partner strategy (relocation, corporate and insurance channels) reduces dependence on Airbnb algorithms and cuts commission most landlords lose to these platforms.

• No hidden fees - real take-home income. Insist on transparent billing (no cleaning markups or surprise add-ons) so you keep what you earn.

• Boutique, property-first service. Weekly inspections, proactive maintenance and guest vetting protect your home, reduce wear-and-tear, and keep neighbours happy.

These aren’t theory - they’re how top London managers are increasing yields while removing owner stress.

Why Hostroo is the clear choice for London landlords

• Mid-term first, short stays to plug gaps. Our hybrid model puts 1-4 month bookings front and centre so you remain compliant with London rules while enjoying steadier income - many of our clients see occupancy consistently in the 90-100% range.

• Direct-booking network that smooths revenue. We work with corporate partners and relocation agencies so your calendar isn’t single-channel dependent - this reduces OTA fees and gives you more predictable bookings.

• Transparent pricing - zero cleaning markup. We pass cleaning and service costs through at cost, with no hidden markups, so you know exactly what you’ll receive.

• Boutique, capped portfolio - hands-on care. Unlike large roll-ups, we cap London portfolios so every property gets weekly walkthroughs, tailored guest vetting and rapid local support.

• Proven performance optimisation. Our pricing approach and local market tuning - built around London events, corporate cycles and seasonality - is designed to squeeze extra yield from every available night. Many owners see meaningful uplifts versus standard letting. 

Interested in a free quote to assess how much you could earn with Hostroo - we’ll run a free earnings estimate and show you the exact steps we’d take to protect compliance, cut unnecessary fees, and maximise your net income. LEARN MORE.